Mother’s Touch was founded on the belief that education is healthcare — that with the right knowledge, every birthing experience has the potential to become the beginning of a more empowered life. Designed as an interactive app, Mother’s Touch provides inclusive, science-based support to birthing people, cutting through misinformation with warmth, clarity, and credibility.

The app needed a cohesive identity that could hold the weight of their mission while offering emotional ease — a brand that could feel simultaneously professional and human, modern and maternal. Our solution brought their visual identity and copy into deep alignment with their ethos. We developed a brand strategy rooted in empowerment and accessibility, then translated it into customized logos inspired by both anatomy and advocacy — a mark that subtly speaks to the female body while honoring the research-driven roots of the platform. Rounded forms, gentle palettes, and modern type come together in a system that is both playful and trustworthy. Copy was crafted to sound like a friend who knows what they’re talking about: empathetic, honest, and deeply supportive.

The result is a brand that doesn’t just inform — it affirms. A visual language that meets people where they are, and a voice that helps them believe: You’ve got this.

From strategy to system, this is design in service of agency, empathy, and care.